- Increase the number of students in English Exellence, an English Institute.

- Expand awareness.

We took 1 'foreigner' who only speaks English to the best known bars in Lima. He was approaching girls trying to talk to them but they didn't understand him at all. After a few sentences without getting an answer, instantaneous translation of what our 'foreigner' was saying started being displayed on his t-shirt in the form of subtitle, allowing him and the other person to establish a conversation.

After a few minutes of talking, the following text showed up:Talk to me, not to my t-shirt.

Learn English. English Excellence.Bars are an ideal channel to develop this action.

First 3 months results: -Subtitle Man entered into more than 310 bars; with impact of over 5,000 people and over 2,000 girls to start learning English-Enrolment raised 630% overpassing available vacancies-Brand recall raised up to 158%