Cannes Lions
SCRIPT, Rio De Janeiro / CULTURA INGLESA / 2010
Overview
Entries
Credits
Execution
We then decided to buy sponsored links that appeared every time an user made an English mistake in the search process. On them the message: Improve your writing in English. Join Cultura Inglesa.
Outcome
This was the first time that a company used the Google correction system as a marketing tool, pioneering a new use for this media.During the implementation period, the number of visits to Cultura Inglesa’s website has increased by more than 60%. Furthermore, all classes were fully booked three weeks ahead of schedule.
Similar Campaigns
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