We then decided to buy sponsored links that appeared every time an user made an English mistake in the search process. On them the message: Improve your writing in English. Join Cultura Inglesa.

This was the first time that a company used the Google correction system as a marketing tool, pioneering a new use for this media.During the implementation period, the number of visits to Cultura Inglesa’s website has increased by more than 60%. Furthermore, all classes were fully booked three weeks ahead of schedule.