The creative solution was to use the packaging of chips to explain what was the product. And it was very important because we could pass an important message and most of all a toast to distribute to consumers.

Half a million packs of CNA SNACKS were produced. In a record time of three weeks, these packs were gone. This was for sure one of the most successful actions in the recent times headed by the CNA marketing department and into the language school category as well. 45,000 enrollments occurred due to Snack Aulas, increasing the client basis 20%.