Eurobest
ÅKESTAM HOLST, Stockholm / IKEA / 2017
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A mother is on her way home carrying groceries. She walks with heavy steps tired from a days work. Finally home, she can hardly open her front door as it’s blocked by shoes. She walks in to find the flat occupied with her teenage kids and their friends. The place is a mess with dirty plates in the kitchen and living room. None of the kids seem to notice her. At this point she has had enough. She drops her grocery bags to the floor and leaves the apartment. Now the kids react. When the mother has cooled off and returns she finds the flat almost tidy. A glance at her daughter, who is doing the dishes, tells her that the kids got the message. We see the now cleaned IKEA-plates placed in the drainer. (NB: the plates are named VARDAG, which is Swedish for “every day life”).
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