Cannes Lions

ENTERPRISE AGREEMENT LICENSING PROGRAMME

WUNDERMAN MEXICO, Mexico City / MICROSOFT / 2008

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Overview

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Credits

OVERVIEW

Description

Microsoft asked us to develop a direct mailing piece for CEOs and CFOs of mid-market companies (250 - 499 PCs) to increase demand for the Enterprise Agreement Licensing Program. The main benefit is that buying software through this program can save them up to 1,500,000.00 pesos in a period of 3 years.

Execution

We created a very simple piece based on the fact that our target is going to need a place to keep the HUGE savings they are going to make.225 MEGA PIGGIE BANKS with personalized brochures were sent out.

Outcome

The client got a great initial response and still expects more prospects from the effort.

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