Microsoft asked us to develop a direct mailing piece for CEOs and CFOs of mid-market companies (250 - 499 PCs) to increase demand for the Enterprise Agreement Licensing Program. The main benefit is that buying software through this program can save them up to 1,500,000.00 pesos in a period of 3 years.

We created a very simple piece based on the fact that our target is going to need a place to keep the HUGE savings they are going to make.225 MEGA PIGGIE BANKS with personalized brochures were sent out.

The client got a great initial response and still expects more prospects from the effort.