The Vancity enviroVisa is a credit card that helps the environment by donating a portion of its profits to an environmental fund. We knew that hardcore green-minded people would gravitate toward this product. To really make an impact though, we had to appeal to a wider audience. And we achieved this by not being too earnest. By using humour, we made the product more accessible. Anyone could make a little difference with this card. Even if all they did was purchase a new outfit.