Cannes Lions
LEW'LARA\TBWA, Sao Paulo / SOS MATA ATLANTICA / 2011
Overview
Entries
Credits
Execution
In order to promote the ecosystem conservation and stimulate people's consciousness,we only used seeds and plants of the Atlantic Forest itself as a way to demonstrate the biological diversity of this very important and at the same time very threatened biome. We created the opportunity for people to follow up the germination of a seed, the growth of a plant, and even the birth of an insect.The signature says:"If there is life in 1.5m2, imagine in 1,213,448 km2 that doesn't exist any more".
Outcome
According to the Foundation data,the number of affiliates increased 4% during the 2 months period of the activity exhibit; In a single bus stop in a city called Sao Bernardo, we impacted an average of 1,500 people a day, generating 90,000 impacted people. They are 90,000 people motivated to take care of the Atlantic Forest and Nature as a whole, 90,000 people aware of the importance of the Atlantic Forest in their own lives.
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