A typical behaviour of school children inspired the idea.After summer classes, children invariably rush to get ice cream.We created special ice candies in partnership with Rollick Ice Cream.We etched images of lifeless polar creatures on the ice cream sticks and distributed them at schools.

As the heat melted the ice, the lifeless polar creatures got revealed. This was accompanied by a stark message: “When polar ice melts, they die. Stop global warming.” The children were directed to www.aicmedindia.org with information about steps to fight global warming. They also got an invitation to join the initiative as volunteers.

91% of all participating children vowed to prevent global warming.The website received over 10,000 hits.Over 300 children joined AICMED as summer volunteers.The volunteers took to the streets to spread awareness among pedestrians about the do's and don'ts of global warming.