Cannes Lions

ENVIRONMENTAL AWARENESS

Y&R PARIS, Paris / SURFRIDER FOUNDATION / 2011

Awards:

3 Bronze Cannes Lions
6 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

Surfrider Foundation Europe is an association created in 1990 by surfers who want to protect the ocean and its coastlines.

Execution

This calendar, which will be offered to all members of Surfrider Foundation Europe, is also designed to help recruit new volunteers.

Outcome

Those who own this calendar will be reminded each day of the year that the ocean is much more precious than all the black gold in the world.

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