Cannes Lions
ENVIRONMENTAL AWARENESS
Y&R PARIS, Paris / SURFRIDER FOUNDATION / 2011
Awards:
3 Bronze Cannes Lions
6 Shortlisted Cannes Lions
Overview
Entries
Credits
Overview
Description
Surfrider Foundation Europe is an association created in 1990 by surfers who want to protect the ocean and its coastlines.
Execution
This calendar, which will be offered to all members of Surfrider Foundation Europe, is also designed to help recruit new volunteers.
Outcome
Those who own this calendar will be reminded each day of the year that the ocean is much more precious than all the black gold in the world.
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