The objective of “ENEOS LAND” is to spread Nippon Oil’s technologies and ultimately communicate the importance of environmental activities. But because non-drivers such as women and children have no affinity with oil and gasoline, it was difficult to spread Nippon Oil’s contribution to a wide range of audiences. To eliminate that problem, the site uses a picture book as the main communication tool. The story itself sets place in a fantasy world and creates a friendly atmosphere. As a result, there were high numbers of access and appreciative inquiries regarding the site after the launch.