Cannes Lions
SAVAGLIO\TBWA, Buenos Aires / GREENPEACE / 2007
Overview
Entries
Credits
Description
A TVC that shows a chat between presidents. With this piece we want to state the fact that they don’t care about the environment; and that in reality, it all depends on us.
Execution
We developed a T-shirt design with prints where the trunk of a crownless tree is coincidental with the neck of the person. Stating the fact that without trees we’ll be breathing carbon dioxide ourselves.
Outcome
The theme was effectively instilled in people’s agenda. T-shirts where seen everywhere in the street and people began to use them as a way of protest.
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