Cannes Lions

ENVIRONMENTAL AWARENESS

SAVAGLIO\TBWA, Buenos Aires / GREENPEACE / 2007

Presentation Image
Presentation Image
Film

Overview

Entries

Credits

Overview

Description

A TVC that shows a chat between presidents. With this piece we want to state the fact that they don’t care about the environment; and that in reality, it all depends on us.

Execution

We developed a T-shirt design with prints where the trunk of a crownless tree is coincidental with the neck of the person. Stating the fact that without trees we’ll be breathing carbon dioxide ourselves.

Outcome

The theme was effectively instilled in people’s agenda. T-shirts where seen everywhere in the street and people began to use them as a way of protest.

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