Cannes Lions
KOBACO, Seoul / KOBACO(KOREA BROADCAST ADVERTISING CORPORATION) / 2009
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This spot draws attention to the electricity your home electronics and appliances suck out of the power grid when you're not using them. By KOBACO, Korea Broadcasting Advertising Corporation, the message was designed to get people to begin to think about standby energy consumption, how much they pay for it and how important it is to reduce it. This is empahsised with us seeing bill receipts pouring out of various appliances; running taps, cars, lights, tv's and fridges.
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