Cannes Lions
ADK, Tokyo / AD COUNCIL / 2008
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Humans consume energy daily. So it wouldn't be an exaggeration to say that humans are destroying the planet on a daily basis.
How long will this earth, which was created for humans, let us get away with it? It is very important for each person to think about what they can do for the earth and for just one more person to do something no matter how small. This advertisement was created so that as many people as possible would see it and feel something. Our goal was for users to feel frustrated by not being able to freely control their PC screen and make them watch until the end.
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