Cannes Lions
McCANN ERICKSON INDONESIA, Jakarta / WORLD WILDLIFE FUND (WWF) / 2006
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The Brief: In Indonesia, the issue of deforestation is becoming a major concern for the government. Therefore, through a low budget TVC campaign, WWF tried to help increasing the awareness of the environmental impact on deforestation.
The Idea: As we know, if the forest vanished, the entire living habitat within will also disappeared. Every little action helps save the forest, even as simple as using less paper.
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