Cannes Lions
EURO RSCG SHANGHAI, Shanghai / GREENPEACE / 2007
Overview
Entries
Credits
Execution
THE SOLUTION:Greenpeace collected these unwanted photocopy papers from the offices and packed them in a pack of 500pcs, like the ordinary photocopy papers that you buy. They then distributed these packs of ‘Greenpeace Photocopy Papers’ back to the offices and encouraged them to use it.
Outcome
Requests for more 'GREENPEACE PHOTOCOPY PAPERS' from GREENPEACE CHINA were overwhelming. Explanations were made to tell audiences and the Press that the 'GREENPEACE PHOTOCOPY PAPERS' were a communication piece to remind them to save paper and not a source of giving away free recycle papers.
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