Cannes Lions

ENVIRONMENTAL AWARENESS

JWT SHANGHAI, Shanghai / CHINA ENVIRONMENT PROTECTION FOUNDATION / 2009

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A collaboration with a famous Shanghai artist, Yang Yong Liang – When you look from a distance it's a beautiful landscape painting, but if you go closer, it's neither mountain, nor stream, but factory buildings and cars, instead of green mountains and streams. The China Environment Protection Fund wants to warn people with this effective picture, that if we don't take any more action to reduce environment pollution, there will be a day that all the beautiful landscapes will disappear.

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