Cannes Lions

ENVIRONMENTAL CAMPAIGN

LEO BURNETT WARSAW, Warsaw / GREENPEACE / 2007

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Polish government has agreed to the proposed route of Via Baltica through Rospuda Valley -a unique and ecologically significant region.They rejected cheaper route proposed by ecologists.Campaign objective is to draw people’s attention on this problem and in a broader sense, to cause the moment of reflection on our planet's biodiversity and environment.

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