Cannes Lions
HARRISON TROUGHTON WUNDERMAN, London / GREENTOMATOCARS CAR SERVICE / 2007
Awards:
Overview
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Outcome
We targeted households within a two mile radius of the West London office of Greentomatocars. Month on month bookings increased 11%. The rise can only be attributable to the doordrop. The client is now extending the doordrop activity into South West London (and, thereafter, North West London).