Unif is a ready to drink fruit and vegetable juice brand in Thailand. With its latest Unif Fresh+ line, to launch the tomato juice and carrot juice that helps people with their daily nutrient intake, as well as make their skin achieve a healthy glow, we set out to connect with the younger, social generation who’s into healthier lifestyles nowadays.

What if you could have filter for your skin in real life? Real filter that makes others think you are using app filters, while in fact you are not.

There are so many ‘keyboard warriors’ nowadays, who are obsessed with authenticity, and out to tear down anyone who doesn’t seem authentic online (especially those who like to overuse filters). This has led to a lot of conflict and cyberbullying. With people on both sides constantly attacking and at war with each other. Using app filters for beauty is not wrong but now that covid is almost over, and people are ready to meet in person again. Shall we be prepared to meet face to face?

Nowadays people don’t like advertising. Instead, they watch content on social media channels. “Ep. 67 ATTACK OF TROLL” mimics a piece of online content, in which a keyboard warrior is set on tearing down an influencer who might not be ‘real’ or ‘authentic’, by showing off or pretending with app filters. Unfortunately, this time she’s encountered an influencer who’s real in her social posts and in real life. Thanks to the fact that she drinks Unif Fresh+.

The content garnered over 4.8 million views, with over 10k shares, 12k comments across YouTube, Facebook and other online channels within just 2 weeks. The new line of product was sold out at all convenience stores since launch. Content feedback is 99.9% positive, successfully refreshing the brand and connecting it to a whole new generation of consumers.