Juffali Automotive Company creates local content for the Mercedes-Benz EQS that highlights the contrast between ancient civilization and current development. Creating local content that follows the brand guidelines by showing Glimpses of Saudi landmarks can attract more views and engagements.

Objectives

• Create a local content social media use

Increase the awareness of the new electric cars

• Using Mirrors in the AlUla region to present the car on all sides

Public audiences

Execution

• Planning phase: 5 days.

• Communication phase: 4 days

• Execution phase: 7 days

• Winner of Viddy Award

• Winner of the National Auto Award

• Over 35 media publications (Newspaper, Online news sites, Social Media News channels)

• Over 10k views