Cannes Lions
SOMESUCH, London / ABSOLUT VODKA / 2018
Overview
Entries
Credits
Description
Absolut's provocative 'Equal Love' film features a string of diverse people taking part in a choreographed kissathon.
The campaign, which coincides with Pride in London, marks the brand’s long-standing support for LGBT rights but reflects broader themes of acceptance and freedom.
Execution
The casting was conducted in the UK and the Ukraine with a gender-blind approach. Trans actors were cast to play non-trans roles and vice versa.