Cannes Lions
PUBLICIS COMMUNICATIONS SCHWEIZ, Zurich / ZURCHER FRAUENZENTRALE / 2013
Overview
Entries
Credits
Execution
Women are not paid equally to men. A fact everyone knows but no one cares about. Only by giving men a one-to-one experience, discussion could get started again.
Outcome
The film has been spread on through all kind of social network channels and has been collected by press in and outside Switzerland, which increased discussion of the problem.