Cannes Lions

EQUAL PAY DAY

PUBLICIS COMMUNICATIONS SCHWEIZ, Zurich / ZURCHER FRAUENZENTRALE / 2013

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Case Film
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Overview

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Credits

OVERVIEW

Execution

Women are not paid equally to men. A fact everyone knows but no one cares about. Only by giving men a one-to-one experience, discussion could get started again.

Outcome

The film has been spread on through all kind of social network channels and has been collected by press in and outside Switzerland, which increased discussion of the problem.

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