Cannes Lions

Equinox In The Wild

EQUINOX, New York / EQUINOX / 2021

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Overview

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Overview

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In Fall 2020, Equinox introduced the first-of-its-kind outdoor fitness club, Equinox In The Wild (ITW), created to transform its signature luxury-lifestyle experience into a safe, innovative environment amidst the COVID-19 pandemic.

All ITW locations maintain aspects of Equinox’s indoor clubs from both a programming and design approach: social distancing and COVID-19 safety protocol, space layout, high quality finishes, and premium equipment. Many design elements incorporate sustainability, including repurposed shipping containers for storage and training, recycled rubber tiles also found in indoor clubs, and protective tents that can be broken down and used for various events.

With locations in New York and California, these completely repurposed, standalone sites range from 16,000-27,000 ft2 and feature lively music, open turfed playgrounds, heated tents for strength, cardio and group classes- all built with a mix of sustainable, durable, and waterproof materials to withstand year-round weather.

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