Aimed squarely at the youth market, we had a lot of freedom and a lot of fun creating this campaign site for Ericssons's update to the A2618. A blend of many styles, people and personalities that we aimed at creating the feeling and illustrate the versatility and individuality of our client's product. UK based artist, Ben Kircher's illustrations were used as the basis for our vectorized characters. He has a beautiful style that works great on the web - plus the look is fresh and trendy - which suited the product perfectly. For music we brought in Joakim Hakansson, a very talented upcoming producer to help us create custom music for each character. Creating our own loops meant that we would keep their size down but still convey the feeling we were trying to create. We chose not to confine ourselves by just using Flash, so we created a design that would allow us to incorporate ASP, HTML, Shockwave and Java elements. A main concern for us was to keep the site light and easy, so thus went to a lot of trouble of using as much vector based graphics as possible. We also broke the site up into separate modules, thus not forcing the user to download the whole site if he/she only wants to see a specific part. This all paid off at the end, with the majority of modules coming in at under 50k.