Target audiences: primary - youthful early - technology adopters; secondary - telecom network operators. The 3volution concept was developed to mould the ideas of 3G, Evolution and Revolution into one futuristic expression that appeals to a younger, tech-savvy audience. The mirosite tells the simultaneous stories of 1) the development of mobile networking technologies and 2) a group of endusers who use increasingly sophisticated mobile applications over a series of years. By employing advanced navigation formats the microsite presents a substantial amount of information in an easily digestible and entertaining format.