We created a series of stickers and inserted them with a how-to ad in the targets most popular magazine that covers the happenings of the social scene, parties and events.

Where the Dominican in crowd see themselves.People were encouraged to remove the stickers and stick them to the picture of the persons they wanted. The sticker themes were based on the brand strategy and graphic campaign depicting popular elements of Dominican culture.

To the day eristoff has doubled their expected sales and media coverage by other newspapers and magazines gave an unexpected product exposure.