Eristoff is a brand with character. It has its own straightforward way of communicating.

Always signing off with 'Pretty honest for a vodka'. On TV with the 'CEO' character: 'buy Vodka so I can buy my own island', in magazines with 'it's our 200 year anniversary; send ME presents'. On the internet, we published a banner that said it wasn't interactive... and it wasn't. You couldn't even approach the banner, because the cursor couldn't enter the banner area. Nothing happened. Pretty honest for a banner ...