Cannes Lions
J. WALTER THOMPSON ARGENTINA, Buenos Aires / EDITORIAL PERFIL / 2017
Overview
Entries
Credits
Description
To say that breastfeeding is not erotic, into the Hombre’s video section, we snuck a video among the hot ones, which showed a mother breastfeeding her baby. The action emphasize that if it wasn’t erotic when seen there, it shouldn't be erotic when seen on the streets.
Execution
On April’s 2017, Into Hombre’s hot video section, snuck a video among the hot ones, which showed a mother breastfeeding her baby in a tenderness act. After two seconds appear the following headline: “If this isn’t erotic when seen on this website, why it’s erotic when seen on the streets?”. At the final of the video appeared a plaque that says: “Let’s not allow prejudice decide where a mother should breastfeed”.
Outcome
The video was uploaded to the website a few days before the festival closed, we have no results yet.
Similar Campaigns
9 items