Cannes Lions

ESPACE 25TH

PUBLICIS BRUSSELS, Brussels / RENAULT / 2010

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Overview

Entries

Credits

OVERVIEW

Execution

We created wobblers that symbolise parking assistance.

These devices were placed on posts, walls and poles at Renault dealers during the launch of the Renault Espace 25th.

Outcome

Passers-by showed their curiosity about this campaign and the brand. They found the promotion very attractive and original. Dealers noticed a renewed interest in this model.

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