Cannes Lions
PUBLICIS BRUSSELS, Brussels / RENAULT / 2010
Overview
Entries
Credits
Execution
We created wobblers that symbolise parking assistance.
These devices were placed on posts, walls and poles at Renault dealers during the launch of the Renault Espace 25th.
Outcome
Passers-by showed their curiosity about this campaign and the brand. They found the promotion very attractive and original. Dealers noticed a renewed interest in this model.
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12 items