The gentlemen’s bet: It’s better than regular betting, because you stand to lose so much more than money. You lose dignity, pride and maybe a little hair. And these fates are all sealed the same way: with a handshake."Shake On It" is part of ESPN’s “IT’S NOT CRAZY, IT’S SPORTS” brand campaign – an effort to expose fans and the greater public to truths that are normal in the world of sports, yet outside of it, anything but. The campaign celebrates all the bizarre, inspiring, ridiculous, random and loveable ways sports affect culture and our lives.