Cannes Lions
WIEDEN+KENNEDY AMSTERDAM, Amsterdam / ESPN / 2012
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Description
‘The Gift’ campaign launched ESPN UK’s sporting season of 2011-2012. ESPN sees true sports fans as having a special gift when it comes to watching sports - passionately involved, all-knowing and always watching right to the bitter end no matter what. Being a fan is part of who they are. Through its myriad of sports offerings ESPN allows fans to nurture their gift all season long.
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