Cannes Lions

ESPN BRAND

WIEDEN+KENNEDY, New York / ESPN / 2012

Film

Overview

Entries

Credits

Overview

Description

From the female perspective, a JumboTron marriage proposal is seldom a good idea. It’s about as romantic as an orphaned sock. But men tend to see things differently. And diehard sports fans continue to be blinded by love for their teams. So good or bad idea, JumboTron proposals keep happening regardless. The time has come to celebrate that insane persistence and charming naiveté. “Decent Proposal” provides a long-deserved tribute to this time-honored fan tradition. It commemorates that which sits at the crossroads of love and sports – wedding proposals that are neither awful nor great, but simply, decent. "Decent Proposal" is part of ESPN’s “IT’S NOT CRAZY, IT’S SPORTS” brand campaign – an effort to expose fans and the greater public to truths that are normal in the world of sports, yet outside of it, anything but. The campaign celebrates all the bizarre, inspiring, ridiculous, random and loveable ways sports affect culture and our lives.

Similar Campaigns

12 items

ESPN Alcaraz

ESPN, Bristol

ESPN Alcaraz

2024, ESPN

(opens in a new tab)