Cannes Lions

ESPN SPORTS CHANNEL

SAATCHI & SAATCHI, Singapore / ESPN / 2008

Awards:

1 Shortlisted Cannes Lions
Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

ESPN's up-close camera coverage and commentary attracts the highest number of TV sports-viewers in Asia. Our brief was to create a Direct campaign that informed media-buyers of this.

Execution

We re-designed actual sports-balls to look like "Human Eyeballs"; a basketball, football and baseball. Each ball had a message on the back which red "ESPN. You can't get closer". They were sent with a letter (detailing the up-close camera coverage and ratings), inside a box titled with the name of the ball.

Outcome

This DM exercise resulted in achieving extremely positive reactions from the targeted media community and the awareness for the key statistics showed a very positive increase. It facilitated in creating a very favourable environment for the subsequent sales process.

Similar Campaigns

12 items

Equalizer 2 "Open Casting Call"

ESPN , New york

Equalizer 2 "Open Casting Call"

2019, ESPN

(opens in a new tab)