The creative idea is “to win over gamers, we have to be gamers”.

The first thing was to create a professional eSports team. For that, we came to an agreement with Carlos “Ocelote” Rodríguez, a big name in the world of eSports.

Then, I started following the team in the competition, generating daily audiovisual content that you could follow on each and every one of the team’s social media sites.

At the beginning of the competition, “Gamers” started being shown on TV. Gamers is the reality show we film to show the life of a professional eSports team on television.

Media:

•Unique users of our target impacted: 8.5M

•67% of coverage target

•167 of affinity (on index 100)

•Cookies pool generated: 9.7M

Social Reach:

•Youtube: 3M

•Marca (Facebook & Twitter own media): 3.1M

•Facebook: 4.9M

•MTV (Facebook & Twitter own media): 6.3M

•Twitter: 6.6M