Cannes Lions
ALOK NANDA AND COMPANY, Mumbai / SILVER BEACH CAFE / 2012
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Description
Silver Beach Cafe wanted to speak about their strong espressos and how they are great pick-me-ups. So we created a radio campaign where even important conversations sounded like gentle lullabies, which is what a person sounds like when you're really sleepy. Well-known lullabies were chosen for each spot and recreated. In this case it was 'Hush Little Angel'.
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