Fastighetsbyrån is the biggest real estate firm in Sweden. However, that is something not many know. With the experience and knowledge that Fastighetsbyrån gets from doing 35,000 deals every year, the aim for "Sold" was to communicate the fact that Fastighetsbyrån is the real estate firm that sells the most, and that you can in fact sell in times like these - if you do it with the right real estate firm. The campaign was for TV.