Estrela Brinquedos innovates in the virtual universe and launches Estrela Digital, a platform that offers multiplayer and multiplatform in real time.

The project selected some of the most famous toys and games from Estrela to become digital.

All Estrela Digital games are available for Android (smartphones and tablets), iOS (iPhone, iPod Touch, iPad and iPad Mini), Facebook and Google Chrome, and works as multiplayer cross-platform.

The project has been developed for about a year and aims to make Estrela Digital the main brand of multiplayer and multiplatform games in Brazil.

Furthermore, the games will not be restricted only to Brazil, and they will be available worldwide by 2013.

A differential of Estrela Digital is that its distribution is free to the final consumer, because in addition to entertainment, it also offers business opportunities for partners and advertisers. The project is already born sponsored by leading brands such as Fiat, Tecnisa, Cielo (Alelo) and Coca-Cola (Fanta).

In the first 3 months the four games running nowadays in the platform reached together more than 700.000 downloads.

They have more than 200.000 unique users and in 2013, other launches are coming.

For more information, Estrela Digital official page is www.estreladigital.mobi