For CK’s first Middle East online venture, a microsite was created associating the brand with intimacy, passion and romance between couples.

To play on the passionate theme, which had to be handled sensitively within the region, and to add a fun element, a questionnaire “Intense passion takes two” was developed. The users had to show how well they know their partner. An email was then sent to their partner inviting them to come, register and answer the same questions.If answers matched, the couple were entered into the draw to win a getaway at one of Dubai’s exquisite resorts.