Cannes Lions
JWT, Lisbon / SANTA CASA DA MISERICORDIA / 2009
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Broadcasting of a TV channel entirely dedicated to business, a clone of Bloomberg channel, for instance. The screen is filled with charts and stock market quotations and rates from all over the world while the journalist speaks in a window. The news he brings are not the best. He's informed that the channel has just been bought by Mr. Cabral, from a remote Portuguese village, and from that moment on, will only broadcast local folklore.
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