WE ARE ONE.

Sport is more than just entertainment. Sport matters because of the millions of fans living every great sporting moment. Through devotion and sacrifice, agony and ecstasy they are at one with their team or hero. Fuelling this obsessive passion is vital to Eurosport and embodied in the guiding principle ‘We Are One.’

The strapline ‘Fuel your passion’ embodies the passion which connects fans, athletes and sports.

We expressed this idea by focusing on the ‘Peak moments’ of sport. Moments that tell individual sport stories that we have dissected to reveal the true heartbeat within a race, game or event, the things that make the difference.

The on-air experience is live and immersive, capturing the immediacy of live sport.

The brand has been designed to become a seamless and enduring TV and multi-platform experience. The ‘Dashboard’ acts as a navigational system through which carefully crafted information graphics fluidly augment the viewing experience: from the range of sports to event menus, league tables, player statistics and more. It is designed to be discreet, clear and driven by function allowing the sports imagery to be beautifully immersive and expansive.

The live-action idents are brief, intense journeys into different sports. The short break bumpers are all in-camera immersive sensory bursts – inside the engine of a race car; submerged within a wave of water; immersed in fractured shards of ice.

The ‘re-birth’ of Eurosport launched with an international campaign, with a consumer strategy underpinned by the strapline ‘Fuel Your Passion’. The campaign includes a 30s TV spot, print and digital display executions featuring international and country-specific athletes and fans.

A global roll out in 99 countries and Eurosports biggest rebrand in 26 years.

The new brand launched internationally in November 2015 to an enthusiastic reception by fans, social media and press “heralding a new era” including The Guardian, Variety, The Hollywood Reporter, Reuters and Creative Review.

Rachael Stevens, Creative Review wrote: “The result is a bold new look for Eurosport, which avoids the busy graphics and victory montages often favoured by sports broadcasters and brands in favour of a more distinctive and in some ways, subtle, approach. It’s a more contemporary look too, replacing Eurosport’s outdated identity with a more flexible system that works as well online as well as it does on and off-screen.”