Cannes Lions

Eurosport - "Tokyo 2020 Summer Olympic Games"

R/GA, London / EUROSPORT / 2022

Film

Overview

Entries

Credits

Overview

Execution

At its heart this film is an editing idea. The task was to create one single narrative while seamlessly transitioning through 18 different sports and a reveal. The trick was to find parallel moments through seemingly totally different sports – whether that was through objects, body shapes or actions. The edit also needed to ensure we achieved a balance between energetic and exciting without becoming discombobulated.

In order to make sure we had the most effective moments we went through the process of creating a previs to refine every aspect before we shot anything. Carefully selected transitions were pre-planned but allowed enough space for magic to happen in the editing room.

Similar Campaigns

12 items

Tokyo 2020 Olympic Games

750MPH, London

Tokyo 2020 Olympic Games

2021, EUROSPORT

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