Cannes Lions

EVENT PROMOTION

JUNIPER PARK, Toronto / THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO / 2011

Presentation Image
Presentation Image
Presentation Image

Overview

Entries

Credits

Overview

Description

The DesignThinkers conference is an annual event held in Toronto that features designers from around the globe. Esteemed speakers discuss the unique insight and problem-solving processes of the designer and debate how design thinking impacts business, society and the environment. Our job was to design all materials for the 2010 DesignThinkers conference in Toronto.

Execution

Inspired by the early ideation and 'work-in-progress' stages of the design process, we created a simple design system and raw aesthetic that featured thought provoking statements about design and business.

Outcome

The event was RGDs most attended DesignThinkers conference to date and the theme of 'discuss' inspired an Adobe sponsored blog that features articles by the events speakers. The blog is still active to this day.

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