Cannes Lions
JUNIPER PARK, Toronto / THE ASSOCIATION OF REGISTERED GRAPHIC DESIGNERS OF ONTARIO / 2011
Overview
Entries
Credits
Description
The DesignThinkers conference is an annual event held in Toronto that features designers from around the globe. Esteemed speakers discuss the unique insight and problem-solving processes of the designer and debate how design thinking impacts business, society and the environment. Our job was to design all materials for the 2010 DesignThinkers conference in Toronto.
Execution
Inspired by the early ideation and 'work-in-progress' stages of the design process, we created a simple design system and raw aesthetic that featured thought provoking statements about design and business.
Outcome
The event was RGDs most attended DesignThinkers conference to date and the theme of 'discuss' inspired an Adobe sponsored blog that features articles by the events speakers. The blog is still active to this day.
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