Cannes Lions
YANDEX, Moscow / TOYOTA / 2017
Overview
Entries
Credits
Description
There are over 500,000 search queries related to Mount Everest per month in Russia. And only a bit more than 4,000 people managed to win its top. No wonder, since Everest is one of the planet's most inaccessible places. Base Camp where the climbing starts is located at 5,200 m altitude, higher than mountain top of Europe's Mont Blanc (4,810 m). Everest was our destination for driving Toyota SUVs to shoot the first ever street view of climbing the world's highest peak
Execution
We organized the first expedition to Everest in 2015.
But no one managed to reach the peak that time because of the earthquake.
In 2016, we repeated the attempt, the cars delivered the climbers and equipment to the Base Camp, and we managed to climb up and perform the footage.
Project production took more than half a year, which included processing of 1084 photos to create 270 panoramas for 14 kilometers of the road.
For our website, we developed the special 3D model of Everest, overlapped with the ascent route and key points for user convenience.
And all the way to the top is accompanied by dubbing with a detailed story from direct participants
Outcome
Over 1 000 000 unique visitors.
More than 70% of users strolled along the virtual route on the website.
Over 20 000 shares
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