Mountain Dew and Doritos kicked off Every 2 Minutes at PAX Prime, staging a live auction for some of the first Xbox One entertainment systems on the planet, and then moved to every2minutes.com, where gamers competed against each other in thousands of online auctions. Building their bidding power by banking codes found within specially-marked packages, fans were taking Dew and Doritos home in truckloads. Real-time notifications alerted users if they were outbid, driving them to up their ante, or bring home more Dew and Doritos to stay in the game. Thousands emerged victorious, claiming the Xbox One as their prize.

Publicized through a fully-integrated media campaign, Every 2 Minutes pursued, found, and captivated its audience over the 31 days of auctions, driving unprecedented website traffic and real-world business results.

-Mountain Dew Game Fuel sales +39% vs YAG*

-Doritos sales + 11% vs YAG*

-Over 4.7 MM Unique Site Visitors

-8.1 MM Promotional Codes banked

-4,067,602 Promotion Registrants

-Over 657+ MM earned media impressions

-Coverage by over 3,300 outlets

*IRI Enterpirse Advantage POS data 16 weeks ending December 29, 2013 for promotional SKUs