Although only half in itself, the ‘half-toys’ told a full story about how useless incomplete immunization was. The ‘half-toy’ invite intrigued not only the kids but also the caregivers and made them turn up for the events where the importance of complete immunization was explained.

Volunteers and health workers went around distributing the ‘half-toys’ to villages and places in India that are hard to reach – 4,000 villages, 1.6 million caregivers contacted. The toys then served as an invite to an event where the other half was to be given out along with an important message on the importance of complete immunization. In total 17000 events were conducted.

A whopping 65% increase in recall of the message. 69.58% Improvement in recall of Routine Immunization schedule. 63.5% Increase in willingness to continue the immunization cycle despite many hindrances. 30.57% Increase in awareness of RI session.