Cannes Lions
BACON FILM, Stockholm / IKEA / 2017
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A touching tale of real-life.
It's a gently bittersweet tale of a kid with divorced parents, who's spending every other week with his dad. His father arrives to pick him up, exchanging a meaningful glance with Mom, as the little boy sits looking rather apprehensive in his bedroom, bags packed. He picks up his favorite pens from his desk before heading off from their rural house to a city, where Dad is living in a tower block. Opening the door to his new room, however, he finds it's identically furnished, even down to the desk with a groove for his pens.
Focus on how a brand impacts real life in Sweden
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