We created a series of posters that emphasized the importance of paying attention to every small detail (in moving or still images) as the key for achieving true greatness. The tagline "Want to be Next? Every Pixel Counts"

Posters were distributed to influencers and opinion makers in Brazil and the United Kingdom.

The campaign helped D&AD transform this edition of the festival into the most successful ever. The number of entrants increased by almost 10%,

with a record 41 participating countries.