Cheerz is a French brand created in 2011. With a single field of activity: online photo printing. In 2018, the European leader, Cewe, bought them and started to nurture wider ambitions for the brand.

After a few years of in-house campaigns, they chose an agency in 2023 to help them raise brand awareness and change its perception.

So far, Cheerz had been a very functional brand. Their main message could be summarized in “Easy printing”. They wanted to give the brand an extra touch of soul.

In outdoor, they wanted to focus on major cities in France (like Paris, Bordeaux, Marseille or Lyon).

Measurement post-tests shew a significant raise in brand awareness and preference.

They were made by YouGov on a panel of 4,000 people with 3 sub groups of different ages. The brand was compared to 18 competitors.

Cheerz ranked N°1 in each sub-group.