Cannes Lions
GREY NEW YORK, New York / PROCTER & GAMBLE / 2017
Overview
Entries
Credits
Description
This is a personal story within the Rogue One: A Star Wars Story universe. We open on a beach scene that should look familiar to viewers of the latest film. Here, we see a Rebel hero leading his squadron forward as they encounter a company of Stormtroopers. Facing off, both parties slowly raise their weapons...and then lower them as the film starts to run in reverse. We then follow the soldiers’ journey backward through space, back through the halls of their base on Yavin 4. Now in the Rebel barracks, we watch as our hero faces himself in the mirror, contemplating the mission ahead. We match-cut to the real world to reveal this was all a dream, a moment of self-reflection like any man would experience in his daily preparations. Our real-world hero grooms and shaves before walking off-screen, ready to face any challenges the day may bring.
Execution
Shooting in the Rogue One: A Star Wars Story universe required a top-tier production to match the film’s quality and cinematographic style. Utilizing the Arri Alexa 65 Camera, seldom used in commercial production, we were able to capture Gillette’s story and seamlessly integrate alongside that of the film. The fantasy sequence captured the fast frenetic energy of a soldiers’ rush to battle; the action and emotion is raw, tangible and immediate. We wanted consumers to see themselves alongside the Rebels within the Yavin 4 hangar, the barracks and the beaches of Scarif.
Outcome
Shooting in the Rogue One: A Star Wars Story universe required a top-tier production to match the film’s quality and cinematographic style. Utilizing the Arri Alexa 65 Camera, seldom used in commercial production, we were able to capture Gillette’s story and seamlessly integrate alongside that of the film. The fantasy sequence captured the fast frenetic energy of a soldiers’ rush to battle; the action and emotion is raw, tangible and immediate. We wanted consumers to see themselves alongside the Rebels within the Yavin 4 hangar, the barracks and the beaches of Scarif.
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