Fairground game on billboards to reduce the number of smokers.

Most smokers know they should stop smoking, but find it difficult to make the decision. Zonnic, the stop-smoking brand, hopes to reach out with its message that "Every cigarette you don’t smoke is a victory”, using an interactive gaming experience in Stockholm’s subway.

Prize every time

Commuters over 18 years in Stockholm’s subway can now play a digital version of the classic claw crane fairground game. It is the first time a touch screen has been used on a digital Clear Channel billboard in Stockholm’s subway. Every player is guaranteed a prize in the form of a discount coupon for Zonnic nicotine products that can be traded in Sweden’s Coop and Pressbyrån chains. There’s a double prize as the winners get products from Zonnic, and better health.

“We hope that this simple game experience can trigger more people to opt out of cigarettes. And strengthen Zonnics position as innovative newcomers on the market.” Malin Wikerberg, CD Garbergs Malmö

This activity is part of a larger national campaign during spring 2015. The campaign aims to inspire and assist smokers to break their tobacco addiction.